From uncertainty to be clarity and focus. Our graphic design service has the creative capabilities to take companies or brand personality and translate it to visual design.
Identity DesignIdentity is essentially 'how' a business wants to be perceived by customers. It is through brand identity design that a brand strives to communicate clearly with the target audience. Identity is the combined message transmitted via the name, logo, style and visuals. We create either 'Basic and Application system'.
Range of identity design service
Brand Promise Overview — Explain the business mission and values. What are the philosophy and goals of your company? This information should be understood and accessible to all employees and representatives.
Logo Guidelines — Provide size, spacing requirements and standards for formatting. A good way to depict this information is through examples of real world applications including the dos and don’ts of logo usage. The logo is considered as a final piece of art, not to be modified or duplicated without authorized oversight or approval.
Color Palette — Define a standard for the use of color. This is a powerful tool in your brand identity. A primary and secondary palette should be designated for print and web standards. This is usually indicated with formulations in Pantone, CMYK, RGB and HSB.
Font Standards — State primary font options for a consistent text standard that can be maintained in deploying company content. Choose a robust font family with a variety of weights for headlines and a readable font for blocks of text. Make sure there are matching web fonts. And most of all, follow proper licensing procedures.
Templates — Offer designed layouts of content style, grids, margins, font usage and white space. Print collateral, signage standards and requirements for media usage are examples of real-world demands on your brand identity.
Web Standards — Name a webmaster educated in the company’s role for users of the website. Specify a strategy for the use of social media tools and formalize a hierarchy of messages. Company size, as well as target prospects and clients, plays a large role in the degree of responsibility for social media strategy.
Assets — Create a library of file formats with access through a designated authority. These assets should be maintained and updated as the company grows and new requirements need to be addressed. The content can include photographs, design elements, font folders (properly licensed), and file formats such as PNG, EPS, JPG, TIFF and RGB.