Identity Design for PATTERNUP

Period: Jan ~ June 2017
Client: Patternup
Role: Identity design, Editorial design& printing

Goals

The primary goal of corporate communications to customers and partners, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.

  • The corporate identity is typically visualized by way of branding but it can also include things like product design, advertising, public relations etc..
  • The amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines.
  • These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.

Approach

The primary goal of corporate communications to customers and partners, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.

  • The corporate identity is typically visualized by way of branding but it can also include things like product design, advertising, public relations etc..
  • The amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines.
  • These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.

PROCESS

1. Research

Stage 1. Business goals and brand personality

The clients didn’t provide a description characterizing their company, So we made customers to make a list of 4–5 keywords describing their business, or at least what they want a company to be.

Stage 2. Market and user research

We collected information about the market and potential competitors.

Designers and clients’ preferences should step aside to the needs of the target audience. A brand needs to make a good impression on its potential buyers or users to gain their trust. User research helps to get deeper into preferences and psychological peculiarities of the target audience.

2. Concept

Creative Stages, we’ve described essential stages of the creative process in logo design. They are: setting the task, user research, marketing research, creative search, choice of style direction, choice of colour palette, testing in different sizes and environments, creating a style guide setting right and wrong cases of logo use etc..

3. Design and a style guide

The last task for the designer is to make sure PatternUp will use all the assets properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the corporate identity. The style guide includes the explanation of the idea standing behind a logo as well as the presentation of a corporate colour palette which can be used for different purposes.