For our research, we initially conducted quick and open ended (unstructured) interviews to find out the current problems that the company face. Then, with the focus on investment, we conducted several semi-structured interviews and contextual inquiries to better understand the needs.Short, open ended interview - We eventually narrowed down on designing a solution for a better slideshow design and contents. Semi-structured interview - once we defined the issue areas, we wanted to confirm that the issue persists with our users. Semi structured interview was a great way to gather detailed feedback and responses on their experience. We aimed to discover the current problems and hardships in addition to positive or surprising experiences.
Contextual inquiry - Following the semi-structured interviews, we thought it was necessary to do some contextual inquiries so that we could witness their behaviors and processes at the store. So, we recruited several people for the study and shadowed them along while they carried out their goals and during that, we asked them to do a think-aloud (ex. of what they are trying to accomplish and why they are going in such routes and etc). While the parcticipants walked around the store, we took notes and videos for reference. After they were done with everything, we asked them some follow-up questions for more insight on their specific actions and emotions.
Below is the previous version of slideshow that SR made. As you may see, this material expressed two more main information each pages. Therefore,
After researching, we did brain storming for developing contents. In this step, we took some keywords.
|Main Color||R:0 G:0 B:51 A:0.7|
|Graph Color 1||#FFFFFF|
|Graph Color 2||R:102 G:0 B:0 A:0.6|
|Graph Color 3||R:0 G:51 B:0 A:0.6|
|Graph Color 4||R:0 G:0 B:51 A:0.6|
|Graph Color 5||R:255 G:153 B:51 A:1|